Hi, I’m
Shubhra Paul

Hi, I’m
Shubhra Paul

Hi, I’m
Shubhra Paul

I’m an user experience designer with total 5+ years of experience in creative industry

I’m an user experience designer with total 5+ years of experience in creative industry

✦ SCROLL DOWN ✦ AND KNOW ME BETTER
Profile Picture

My Design heroes 🧠

Every designer has their heroes, and mine are a pretty eclectic bunch. They remind me of what I aspire to be bold like Colani, empathetic like Norman, and fearless like Hadid. Their work pushes me to think bigger, design smarter, and create with heart. Honestly, this section is as much about my admiration for them as it is a nod to the designer I’m striving to become. It’s my personal homage to the legends who have shaped my thinking and continue to inspire me daily.

My Creative
Process ✨


Every project starts by immersing myself in the user’s environment—whether it's a digital experience, a product design, or an architectural space. I focus on understanding their needs, behaviors, and pain points to craft solutions that are not only functional but also emotionally engaging. Through careful listening, observation, and empathy, I uncover insights that shape the foundation of my design process, ensuring that every decision is rooted in real user experiences.

✏️ Understand
& Empathize


Every project starts by immersing myself in the user’s environment—whether it's a digital experience, a product design, or an architectural space. I focus on understanding their needs, behaviors, and pain points to craft solutions that are not only functional but also emotionally engaging. Through careful listening, observation, and empathy, I uncover insights that shape the foundation of my design process, ensuring that every decision is rooted in real user experiences.

🧩 Iteration

& Innovation


In every field I work in—be it fashion, architecture, or digital design—I believe in constant iteration. Testing, refining, and improving is key to innovation, helping me transform initial concepts into meaningful, final solutions.Each project presents an opportunity to learn and grow, and I approach every challenge with an open mind.I value the insights gained during the iterative process, as they guide me toward creating something novel and unique. It’s a continuous effort to balance creativity with practicality, ensuring that my designs resonate with users and meet their needs.

  • “GOD Lies in the Details”

    “God is in the details,”

    • Ludwig Mies van der Rohe

  • “Simplicity is the ultimate sophistication”

    -Leonardo da Vinci

  • "Design is not a thing you do. It’s a way of life."

    -Alan Fletcher

  • "The function of design is letting design function."

    -M. D. Anderson